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Influencer marketing is the newest and most effective tool that your company can use. However, you must be very careful who you choose since your plan can go wrong in an instant. In the age of social media marketing, we have seen multiple examples of good, but also bad, influencer marketing. If used correctly, influencer […]

The world is constantly evolving, with new technology seeming to come out more and more frequently. However, with new change in tech, means new change in marketing and PR strategies. The other day, I downloaded the Ikea Place app for the first time for a class assignment. I was fully interested in what it had […]