The BEST Illustrator Feature for your Next PR Campaign!

Want to make sure that your next graphic design project or logo looks stellar for your personal branding or public relations campaign? Look no further - Illustrator is the application for you!

Adobe Creative Cloud is an amazing application filled with so many creative options for people to work with when wanting to make a personal brand, graphics, and more! However, once you get started, it can often be overwhelming and it’s hard to know where to start.

Thankfully, Adobe offers multiple tutorials for beginners to take part in to learn more about its features. I would highly suggest taking part in these tutorials because they range from all different levels and help you achieve a deeper understanding of creating compelling visual elements that your audience would love.

I took a couple of these courses and am happy to share my favorite feature from these tutorials with you!

Out of all the applications, I learned the basics of Lightroom, Illustrator, InDesign and Photoshop. Each have unique capabilities that can help you improve future public relations campaigns, personal campaigns, and to let your creative side out.

Illustrator has to be one of my favorites, since there is so much you can do. You can create logos, art, and more! It’s the perfect place to make compelling graphics of all sizes, especially since it is vector graphic based.

For those who aren’t familiar with the term (like I was when I first started), vector graphics are “made up of points, lines, and curves that are based upon mathematical equations, rather than solid colored square pixels,” according to VividImage.

I have used Illustrator to help create my personal logo so that I can use it for a multitude of things including my resume, cover letter, and business cards.

My main logo made through Illustrator
My shorter logo made through Illustrator

However, the feature that I think is the absolute coolest is converting a photo or hand drawing into a digital design.

I don’t know about you, but I LOVE sketching out designs before actually diving into the digital design process. It really helps me to make multiple drafts, figure out different styles, and decide on a placement before jumping into Adobe and staring at a blank screen. However, sometimes our drawn-out designs don’t translate as well to online, so… what now?

The answer is using Image Trace!

This feature will trace your design and convert it into editable vector artwork. After doing so you can edit any part of your design you would like, change the color, change the vectors into a different style.

The tutorial provided by Adobe is very helpful in explaining in case you would like to check that out as well.

With this feature, you can take a unique design that you have made for yourself or your brand and apply it to so many formats and messaging! This feature is so easy to use and I highly suggest using it.

You can also download Adobe Capture on your phone to take pictures of your design and convert it into a digital design as well, just whatever fits your preferences.

So, instead of using Canva for your next graphic design project, why not give Illustrator a try? I promise you – you won’t regret it!

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